Local Keyword Research

Keyword research is the key to any successful SEO campaign, and local SEO is no exception. We first perform in-depth keyword research to find the most profitable local keywords for your business. 

We analyze your market, rivals, and intended clientele to determine the terms they use while looking for your goods or services in your area. Both long-tail and short-tail keywords are included in this.

We analyze each keyword’s search volume and level of competition using sophisticated SEO tools. This enables us to concentrate on keywords with reasonable levels of competition that can generate substantial traffic.

Location-based modifiers (such as local area, city name, etc.) are incorporated into the keywords to ensure they specifically target consumers looking for local services.

Google My Business (GMB) Optimization

One essential element of local SEO is Google My Business. It frequently appears when potential clients look up your company or related services online. 

If this is your first time setting up and having your GMB profile verified by Google, we’ll assist you. Verification is essential to fully control your business listing.

We ensure that the information on your GMB profile is the correct date and thoroughly optimized. This includes your company’s name, address, phone number (NAP), website URL, business hours, and service areas.

We’ll assist you in choosing the best categories for your company. To improve the appearance of your profile, we upload high-quality pictures of your company, goods, and services. We write and oversee GMB posts to update your audience about events, promotions, and other business-related news.

Local Listings Management

For local SEO to be successful, consistency is essential across internet directories and local listings. We maintain your company’s presence on numerous local listing services, making sure that all of your information is correct and consistent. 

We ensure that Yelp, Bing Places, Yellow Pages, and other online directories display your company’s name, address, and phone number (NAP) in the same way.

We take ownership of your company entries in the leading directories and enhance them with comprehensive details, images, and pertinent keywords.

We locate duplicate listings and eliminate or integrate them to guarantee a clear and uncluttered internet presence. 

On-Page SEO for Local Relevance

The main goal of on-page SEO is to optimize your website’s components to make them more relevant to local searches. To increase your website’s relevance to local search inquiries, we optimize its header tags, meta titles, and descriptions with relevant local keywords.

We develop unique landing pages for companies that service several areas. These pages are optimized using local keywords and content tailored to that region.

We add Local Business Schema to your website so that search engines can access comprehensive details about your company, including your address, phone number, operating hours, and customer reviews.

We ensure that your website has a responsive design, quick loading times, and simple navigation for mobile users. We also produce content that is optimized to appeal to local audiences

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Citation Building and Management

Citations from other websites mentioning your company’s NAP are essential for local SEO. They raise your company’s online authority and local search ranks. We conduct in-depth investigations to locate reliable local directories, sector-specific websites, and other online listings for your company.

We create citations on reputable local and specialty directories, guaranteeing the precision and coherence of your NAP data.

If your company already has citations, we conduct a comprehensive audit to find any errors or discrepancies. Then, we polish these citations to ensure they are accurate and consistent throughout the Internet.

We monitor your citations to ensure their accuracy and report on how they are affecting your local search results.

Localized Content Creation

Content is king, and localized content is the jewel of local SEO. Our content development services concentrate on creating excellent, regionally relevant material that engages your target audience. 

We write blog entries highlighting news, events, and topics important to your local area. This keeps your audience interested while letting search engines know your company is active and relevant in the local area.

For companies that provide services, we create specific pages for every region you service. These pages provide comprehensive details about the services you provide in that location, together with local keywords tailored for optimization.

We create landing sites for targeted sales, events, or promotions that appeal to local clients. These sites aim to turn visitors into leads or paying clients.

Local Link Building

Local backlinks are beneficial for local SEO and a significant ranking component. We find other nearby companies, associations, and influencers to get high-quality backlinks and form alliances with them.

We help your company become more visible by supporting local events or getting involved in local projects, which frequently results in beneficial backlinks from nearby websites.

We approach regional news outlets and blogs to feature guest pieces that link to your website, boosting your website’s local relevance and domain authority. We ensure your company is featured in industry-specific websites and pertinent local directories, which send targeted traffic to your website and serve as backlinks.

Review Management and Reputation Building

Online reviews are a critical component of local SEO. Positive evaluations affect prospective customers’ decisions and raise your search engine results. We use tactics to persuade happy clients to post favorable ratings on reviews particular to our sector and sites like Yelp and Google.

We monitor your reviews on many platforms, notifying you when new ones are posted and addressing them as necessary.

Whether favorable or unfavorable, responses to reviews demonstrate to customers that your company values their input and is dedicated to providing top-notch customer service.

We help you manage and enhance your online reputation by addressing bad reviews, fixing problems, and promoting great customer experiences.

Mobile Optimization for Local SEO

Having a website that is optimized for mobile devices is now essential, as most local searches are done on these devices. 

We ensure that your website is responsive, which means it will change size automatically to match any device’s screen and offer a seamless user experience.

Website loading speed is a must for mobile users. We speed up your site’s loading time to ensure it loads quickly, lowering bounce rates and increasing user satisfaction.

Tracking, Monitoring, and Reporting

At Bonafide Technologies, we value accountability and openness. We offer thorough reporting, tracking, and monitoring services to keep you updated on the status of your local search engine optimization strategy. 

We monitor the positions of your local keywords over time to give you valuable information about which phrases are bringing in traffic and which ones might need more attention. To assess the success of our local SEO efforts, we track the traffic to your website and analyze its sources, user behavior, and conversion rates.

We monitor the number of leads generated by local search inquiries, including form fills, phone conversations, and (if relevant) in-store visits. We monitor your neighborhood rivals, dissecting their SEO tactics and finding chances to surpass them. 

We offer thorough monthly reports that provide an overview of your local SEO campaign’s performance, including lead generation, traffic analytics, keyword rankings, and ROI analysis.