Google AdWords Strategy Development

Our team does in-depth keyword research to determine which keywords are most relevant and effective for your company. We examine search trends, rival tactics, and your target market to create a keyword strategy that brings high-quality traffic to your website.

• Market and Competitor Analysis: We thoroughly analyze your industry and competitors to identify opportunities and challenges in the PPC landscape.
• Defining Campaign Objectives: We work closely with you to define clear campaign objectives, such as increasing website traffic, generating leads, boosting sales, or promoting a new product.
• Budget Allocation and Planning: We determine the optimal budget allocation for each campaign based on your goals and target audience, ensuring maximum ROI.
• Campaign Structure Planning: We develop a well-organized campaign structure with different ad groups, keyword themes, and targeting settings to maximize relevance and performance.

Keyword Research and Selection

Keyword research is the foundation of any successful Google AdWords campaign. Our team at Bonafide Technologies conducts in-depth keyword research to identify the most relevant and high-performing keywords that align with your business goals.

• Identifying High-Intent Keywords: We focus on identifying high-intent keywords that are more likely to convert, such as “buy,” “order,” “get a quote,” or “contact us.”
• Long-Tail Keyword Targeting: We also target long-tail keywords with lower competition but higher conversion potential, allowing you to capture niche audiences.
• Negative Keyword List Creation: To avoid wasting the budget on irrelevant clicks, we create a comprehensive list of negative keywords to filter out low-quality traffic.
• Continuous Keyword Refinement: We refine and expand the keyword list based on performance data and search trends to ensure optimal targeting and coverage.

Ad Campaign Creation

We write inventive and captivating advertisement copy that appeals to your target market. Our professionals design various ad types, such as retail, display, video, and search ads, to match your company’s goals.

• Campaign and Ad Group Structuring: We create a well-organized campaign structure with relevant ad groups, keywords, and targeting settings for better management and performance.

• Setting Up Targeting Parameters: We configure targeting parameters, such as location, language, device, and audience, to reach the most relevant audience segments.

• Ad Scheduling and Bid Adjustments: We set up ad scheduling to display ads during peak hours and adjust bids based on device, location, and audience performance.

• Integration with Analytics Tools: We integrate Google Ads with Google Analytics and other tracking tools to gain deeper insights into user behavior and campaign performance.

Bid Management

Achieving the best possible return on your advertising investment requires effective bid management. We optimize bids using cutting-edge bidding techniques and automation systems to ensure your advertising shows up when and where it should draw in potential buyers.

• Manual and Automated Bidding Strategies: We use a combination of manual and automated bidding strategies, such as Target CPA, Target ROAS, and Enhanced CPC, to achieve the best results.
• Bid Adjustments for Devices and Locations: We adjust bids based on device performance, location, and audience segments to focus on high-performing areas and optimize budget allocation.
• Dynamic Bid Optimization: We continuously monitor and adjust bids based on real-time performance data to maximize clicks and conversions.
• Budget Reallocation for High-Performing Keywords: We reallocate the budget from low-performing to high-performing to ensure maximum ROI.

Landing Page Optimization

Getting people to visit your website is just half the fight. By matching your landing pages to your ad copy and offering a flawless user experience, we ensure they are optimized for conversions. Our group enhances calls to action (CTAs), mobile responsiveness, and website load speed.

• Relevance and Consistency: We ensure the landing page content is relevant to the ad copy and keywords, providing a consistent user experience.
• Clear and Compelling CTAs: We design clear and compelling calls-to-action (CTAs) that guide visitors toward the desired action, such as filling out a form, purchasing, or contacting you.
• Mobile-Friendly Design: With significant traffic coming from mobile devices, we ensure that your landing pages are fully optimized for mobile users.
• A/B Testing of Landing Pages: We conduct A/B testing of different landing page elements, such as headlines, images, forms, and CTAs, to identify the best-performing versions.

Conversion Tracking and Analytics

We use advanced tracking technologies to monitor the effectiveness of your Google AdWords campaigns. Through the analysis of important metrics like CTR, conversion rate, cost per conversion, and ROI, we offer comprehensive insights and reports that showcase the effectiveness of your campaigns.

• Setting Up Conversion Tracking: We set up conversion tracking for various actions, such as form submissions, phone calls, purchases, and downloads, to measure campaign effectiveness.
• Integration with Google Analytics: We integrate Google Ads with Google Analytics to gain deeper insights into user behavior and identify areas for improvement.
• Attribution Modeling: We use advanced attribution modeling to understand the customer journey and allocate credit to the most impactful touchpoints.
• Regular Performance Analysis: We conduct regular performance analysis to identify trends, patterns, and opportunities for optimization.

Remarketing Campaigns

Through customized remarketing campaigns, we assist you in maintaining contact with website users who have already interacted with your content. We raise the possibility of conversions and increase your return on investment (ROI) by showing advertisements to users who have expressed interest in your goods or services.

• Dynamic Remarketing Campaigns: We set up dynamic remarketing campaigns that show personalized ads to users based on their past interactions and behavior on your website.
• Cross-Channel Remarketing: We implement cross-channel remarketing strategies that allow you to reach users across multiple platforms, including Google Display Network, YouTube, and social media.
• Sequential Retargeting: We create campaigns that guide users through the sales funnel with targeted messaging at each stage.
• Exclusion Lists and Frequency Capping: We use exclusion lists and frequency capping to avoid overexposure and ensure a positive user experience.

Ongoing Campaign Management and Optimization

We monitor and tweak your campaigns to adjust to market shifts and keep your advertisements affordable and competitive. Our proactive strategy contributes to lower unnecessary spending and more campaign efficacy overall.